Privacy Policy
Last updated: 7 July 2026
The Noir ("we", "us") is an independent web design studio based in the West Midlands, UK. This policy explains what information we collect through thenoir.co.uk, why we collect it, and the choices you have. We collect the minimum needed to respond to you and run the studio — no more.
What we collect, and why
- Enquiry form. If you use our contact form, we collect your name, business name, email address, your message, and any project scope you built in our estimator. We use this to reply to your enquiry and prepare for a call. Lawful basis: taking steps at your request before entering a contract.
- Bookings. If you book a call, scheduling is handled by Cal.com's EU platform (cal.eu), which collects your name, email, and chosen time. Lawful basis: taking steps toward a contract.
- Free site diagnostic. If you enter a website address into our audit tool, that address is sent to Google's PageSpeed Insights API to run the performance test. We don't store the address or the results on our systems. If you choose the sample report instead, nothing is sent anywhere.
- WhatsApp. If you tap our WhatsApp button, you leave this site and message us through WhatsApp, which is operated by Meta under its own privacy policy.
- Technical basics. Our hosting provider keeps standard server logs (such as IP addresses and pages requested) for security and reliability. Lawful basis: legitimate interests in running a secure website.
What we don't do
- We don't use advertising or analytics tracking cookies by default.
- We don't sell, rent, or trade your information — ever.
- We don't send marketing emails unless you've explicitly asked for them.
The site uses one piece of strictly-necessary browser storage: a session flag that prevents the loading animation replaying as you navigate. It identifies nothing about you and disappears when you close the tab.
Who we share information with
Only the service providers needed to operate the site, acting on our instructions: Formspree (delivers contact-form messages to our inbox; based in the United States, with appropriate safeguards for international transfers), Cal.com (EU-hosted scheduling), Google (PageSpeed Insights, only when you run a live scan), and our hosting provider. We may also disclose information if the law requires it.
How long we keep it
Enquiry and booking information is kept for as long as needed to handle your enquiry and, if you become a client, for the duration of our work together plus the period required for legal and accounting purposes. If you'd like your enquiry deleted sooner, just ask.
Your rights
Under UK GDPR you have the right to access the personal data we hold about you, to correct it, to have it erased, to restrict or object to our use of it, and to data portability. To exercise any of these, email d@thenoir.co.uk. You also have the right to complain to the Information Commissioner's Office (ico.org.uk), though we'd appreciate the chance to resolve any concern first.
Contact
The Noir, West Midlands, UK · d@thenoir.co.uk